Key Projects
United States Tennis Association
BEM in partnership with the United States Tennis Association have launched 3 major tennis programs across America.
Experience
AC/DC
Rock or Bust World Tour 2015
BEM (formerly EFM Brands), led by founder Marcus Baldwin, served as the official merchandise partner for AC/DC’s Rock or Bust World Tour across Australia and New Zealand. Our role spanned wholesale manufacturing, live event retail, and e-commerce development, delivering end-to-end solutions for 11 sold-out concerts. We also designed and managed the official AC/DC online store, providing fans with seamless access to exclusive tour merchandise both onsite and online.
Arnold Sports Festival
Australia
BEM proudly delivered official merchandise solutions for the Arnold Sports Festival, the globally recognized multi-sport event founded by Arnold Schwarzenegger. As the go-to partner for event merchandise, BEM managed everything from product design and manufacturing to on-site retail operations and inventory management and ecommerce solutions. Our collections were crafted to resonate with the festival’s diverse audience — from elite athletes to fitness fans — delivering a retail experience worthy of one of the world’s premier health and fitness events.
PBR Australia
Professional Bull Riders
BEM was proud to supply official merchandise for PBR Australia, the elite bull riding circuit that brings high-adrenaline competition to arenas nationwide. Our role focused on wholesale supply, including the custom design and production of official riders' jerseys. These performance garments were crafted to meet the demanding needs of professional athletes while aligning with PBR’s bold, high-impact brand.
Past Projects
BEM (formerly EFM Brands), led by founder Marcus Baldwin, was the official merchandise partner for AC/DC’s Rock or Bust World Tour in Australia and New Zealand. We managed wholesale, live event retail, and e-commerce for 11 sold-out shows, including design and operation of the official AC/DC online store.
AC/DC ROCK OR BUST WORLD TOUR 2015
BEM delivered end-to-end merchandise solutions for the Arnold Sports Festival, the global multi-sport event founded by Arnold Schwarzenegger. From design and manufacturing to on-site retail and e-commerce, we created collections that connected with athletes and fitness fans alike.
Arnold Sports Festival
Australia
BEM proudly supplied official merchandise for PBR Australia, focusing on wholesale, including custom-designed riders' jerseys. These performance garments met the demands of pro athletes while reflecting PBR’s bold brand.
PBR Australia – Professional Bull Riders
AC/DC
Rock or Bust World Tour 2015
BEM (formerly EFM Brands), led by founder Marcus Baldwin, served as the official merchandise partner for AC/DC’s Rock or Bust World Tour across Australia and New Zealand. Our role spanned wholesale manufacturing, live event retail, and e-commerce development, delivering end-to-end solutions for 11 sold-out concerts. We also designed and managed the official AC/DC online store, providing fans with seamless access to exclusive tour merchandise both onsite and online.
Arnold Sports FesTival
Australia
BEM proudly delivered official merchandise solutions for the Arnold Sports Festival, the globally recognized multi-sport event founded by Arnold Schwarzenegger. As the go-to partner for event merchandise, BEM managed everything from product design and manufacturing to on-site retail operations and inventory management and ecommerce solutions. Our collections were crafted to resonate with the festival’s diverse audience — from elite athletes to fitness fans — delivering a retail experience worthy of one of the world’s premier health and fitness events.
PBR AUSTRALIA
PROFESSIONAL BULL RIDERS
BEM was proud to supply official merchandise for PBR Australia, the elite bull riding circuit that brings high-adrenaline competition to arenas nationwide. Our role focused on wholesale supply, including the custom design and production of official riders' jerseys. These performance garments were crafted to meet the demanding needs of professional athletes while aligning with PBR’s bold, high-impact brand.