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BEM & USTA COACHING

Official Supplier & E-Commerce Partner

Launching in 2025, the USTA Coaching Program is designed to equip tennis coaches with the tools, training, and resources they need to grow the game at every level.

BEM is proud to be named the official merchandise supplier and e-commerce partner for this new initiative. From custom apparel and equipment to a fully integrated online store, we’re delivering high-quality, scalable solutions that support coaches and programs nationwide.

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USTA COACHING

Net Generation’s mission is to spread the love of tennis to a new generation, by empowering those that will teach them. Coaches, organizers and teachers can gain access to the expertise of the USTA as they work with leading experts worldwide to develop new play formats, curricula and digital tools. Net Generation is innovating to reach a new generation and a new era of tennis. 

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'BEM has been a trusted and valuable partner across multiple USTA programs, from Net Generation to our new Coaching initiative. Their expertise in merchandise has helped us scale nationally with consistency, quality, and impact.'
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Craig Morris

CEO, USTA Coaching

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