BEM & Net Generation
A Decade of Partnership
For 10 years, BEM has proudly partnered with the United States Tennis Association (USTA) to support its groundbreaking youth initiative — Net Generation.
As the official merchandise supplier for the program, we’ve played a key role in delivering high-quality, kid-friendly tennis products that align with the USTA’s mission to inspire the next generation of players. From custom-designed tennis kits and branded apparel to school and community equipment packages, our work has helped energize grassroots tennis across the country.
It’s a partnership built on trust, innovation, and a shared passion for growing the game.
NET Generation
Net Generation’s mission is to spread the love of tennis to a new generation, by empowering those that will teach them. Coaches, organizers and teachers can gain access to the expertise of the USTA as they work with leading experts worldwide to develop new play formats, curricula and digital tools. Net Generation is innovating to reach a new generation and a new era of tennis.
